Since it was published last September, Carlo Rovelli's book, "Seven Brief Lessons on Physics," has sold more copies in Rovelli's native country, Italy, than E.L. James' smash hit "Fifty Shades of Grey," The Spectator reported.
And the English translation has quickly risen to become Penguin's fastest-selling science debut in the publishing company's history.
So what's Rovelli's secret?
After all, it's not like physics is a topic that people flock toward. In fact, physics has been the least popular STEM (science, technology, engineering, and mathematics) major for US undergraduates since the late '60s.
For starters, Rovelli is an expert on the topic.
He's a theoretical physicist by profession with a focus in quantum gravity — a field that attempts to join the greatest two theories in history: Isaac Newton's theory of gravity and Albert Einstein's general theory of relativity.
Rovelli is also an avid writer of popular science, so he has a habit of transforming complex ideas into clear, simple concepts.






