Neuroscientist Daniel Levitin explains how students can avoid letting social media and multitasking ruin their study time.
Information is being created and disseminated faster than any of us can absorb it. Google estimates that humans have created more information in the past five years than in all of human history - 300 exabytes of information (300,000,000,000,000,000,000) to be precise. If all that information were written on 3x5 index cards, your personal share of it would wrap around the earth twice. The pile of cards would reach to the moon three times.
Social media, emails, texts, WhatsApp messsages and phone calls take up an increasing amount of time. Our to-do lists are so full that we can’t hope to complete every item on them. So what do we do? We multitask, juggling several things at once, trying to keep up by keeping busy.
Research by Earl Miller of Massachusetts Institute of Technology (MIT) and others however shows that multitasking doesn’t work - simply because the brain doesn’t work that way. If you’re studying from a book and trying to listen in on a conversation at the same time, those are two separate projects, each started and maintained by distinct circuits in the brain. Pay more attention to one for a moment and you’re automatically paying less attention to the other.
To make matters worse, learning information while multitasking causes the new information to go to the wrong part of the brain, as shown by Russ Poldrack of Stanford. If students study and watch TV at the same time, for example, the information from their course work goes into the striatum, a region specialised for storing new procedures and skills, not facts and ideas. Without the distraction of TV, the information goes into the hippocampus, where it is organised and categorised, making it easier to retrieve it.
“People can’t do [multitasking] very well, and when they say they can, they’re deluding themselves,” says Miller. And it turns out the brain is very good at this deluding business.
















