Guidelines for writers have come to light telling them to avoid mention of anything which might offend overseas markets.
Stringent guidelines from educational publishers, that warn textbook authors off touching on topics from pork to horoscopes to avoid offending students in other countries, have come to light amid widespread criticism.
Their emergence follows the news earlier this month that publisher HarperCollins had pulped an atlas designed for use in Middle Eastern schools after outrage over its omission of Israel from the map. HarperCollins said at the time that the decision reflected “local preferences”, with the inclusion of Israel “unacceptable” to its Gulf customers.
The insistence that mentions of pork products in educational material designed for use abroad is also prohibited was revealed by Jim Naughtie on Radio 4’s Today programme, when he read out a letter he had obtained from Oxford University Press to an author, prohibiting the mention of “pigs plus sausages, or anything else which could be perceived as pork” in their book.
“Now, if a respectable publisher, tied to an academic institution, is saying you’ve got to write a book in which you cannot mention pigs because some people might be offended, it’s just ludicrous. It is just a joke,” said Naughtie, prompting a chorus of outrage in the Daily Mail, which quoted Tory MP Philip Davies describing the situation as “nonsensical political correctness”.
But according to authors, the guidelines are well-known and widely used by educational publishers, encompassing a range of “taboo” subjects in addition to pork, with publishers keen to avoid offending potential markets for their books abroad. There is even an acronym, PARSNIP, to remind authors of topics to be avoided: politics, alcohol, religion, sex, narcotics, isms (communism for example) and pork.
One brief for an author seen by the Guardian warned that the book: “should also work in all areas of the world including more modest markets like the Middle East. For this reason you must be extremely cautious about cultural taboos such as young men and women cohabiting as students, or girls going shopping for shorts, or friends going out drinking.”
“We’re constantly complaining about this. There are lists, and they are long, of things we can’t mention,” said award-winning English language teaching (ELT) author Nicola Prentis. “Things like gay relationships are an absolute no-no – a lot of writers feel why can’t we sometimes have a photo of a couple who happen to be men, without making an issue of it? Other topics we can’t mention are dogs – for a couple of reasons, because it might offend Koreans, or Muslims; cats are OK – horoscopes and gambling.
“Same sex cohabitation is OK but we couldn’t suggest that university students were living in mixed accommodation, or mention sex, religion, drugs and alcohol. ELT is renowned for being bland, because we have to take out so much. All we’re left with is the environment as a topic, or eating in a restaurant – but then you could never have a wine bottle on the table.”
Prentis said the guidelines were “across the board” from ELT publishers who export textbooks, not just from OUP. “I’ve never heard of an ELT publisher who didn’t do this, and I don’t see it changing,” she said. “It’s a global idea of political correctness, but I suppose the severest restraints are because the Middle East is a big market. And it’s about the ministries of education in these countries, rather than individuals. In countries like Saudi Arabia, they approve books going into schools, and are quite strict.”
OUP said in a statement: “Our materials are sold in nearly 200 countries, and as such, and without compromising our commitment in any way, we encourage some authors of educational materials respectfully to consider cultural differences and sensitivities. Guidelines for our educational materials differ between geographies and do not cover our academic publishing.”
